613

Branding

Director : Lan
Designer : Kevin
Client : 613

Package design of 613 is break the routine and difference between competitive brands, in order to resonate with consumers and formation of market competitiveness. With the brand positioning, we designed the packaging for the 613 use of natural and comfortable way, not too much decoration, with vitality, and the pursuit of individuality, longing for free young people living attitude completely together, with a strong attraction.